Reinventing the legal landscape

PERSUIT is Australian start-up creating a new playing field for large corporates looking to achieve maximum value when engaging outside legal services. Their innovative platform allows clients to prepare and issue ‘Requests For Proposal’ to multiple law firms simultaneously. The PERSUIT service allows the client to make data driven comparisons of all proposals.

Neon Collective was engaged by the PERSUIT team to create a website that could succinctly tell the brand’s unique story,  showcase the advantages of the platform and provide  a lead generation funnel to support the start-up’s marketing efforts. A key focus of the design was to mirror the style and simplicity of the application within the website’s UX.