The intellectual
approach
Breathing new life into an established brand, we gave Walker IP a complete makeover.
Breathing new life in to established brand, we gave Walker IP a complete digital makeover.
Old to new
While the existing orange and black brand colours of the firm were retained, everything else was reinvisaged. A major focus of the content was showcasing the firms areas of expertise as well as the core strengths of the team. Neon Collective commissioned and managed all photography on behalf of the client.
One of the most unique elements of the site is the half screen section of background video that was custom programmed for the task. This showcases local landmarks near the South Melbourne address of the business.
Another valuable feature added to the website was the addition of a persistent tab on the right of screen that invites the user to ‘Book a free consultation’ at any time. This feature has dramatically increased inbound new client leads for the firm.
Achievements since launch
x6
new website launch
x4
weeks after rebranding
360%
since launch