The intellectual
approach

Breathing new life into an established brand, we gave Walker IP a complete makeover.

Breathing new life in to established brand, we gave Walker IP a complete digital makeover.

Old to new

Walker IP is a Melbourne based boutique Intellectual Property firm that works with a wide range of companies, from tech start-ups to large corporations as well as partner IP firms – both locally and offshore.

Neon Collective was engaged to invigorate the firm’s brand and build a new digital presence for the business. The brief was simple. Craft a brand and website that felt as smart and innovative as the technologies the firm was protecting on behalf of its clients.

While the existing orange and black brand colours of the firm were retained, everything else was reinvisaged. A major focus of the content was showcasing the firms areas of expertise as well as the core strengths of the team. Neon Collective commissioned and managed all photography on behalf of the client.

One of the most unique elements of the site is the half screen section of background video that was custom programmed for the task. This showcases local landmarks near the South Melbourne address of the business.

Another valuable feature added to the website was the addition of a persistent tab on the right of screen that invites the user to ‘Book a free consultation’ at any time. This feature has dramatically increased inbound new client leads for the firm.

Achievements since launch

x6

More web traffic since
new website launch

x4

4 new clients in first 12
weeks after rebranding

360%

Inbound leads increased
since launch

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