Connected Catering

Providing a winning recipe for Melbourne’s tastiest catering business.

Social Catering pattern2

New brand,
experienced catering.

Social Catering Co is a relatively new name on the Melbourne food scene, but head chef Jade Burger brings more than 20 years experience to the business of creating great event experiences. 

Jade teamed up with Neon Collective to launch her new catering brand and continue to build her profile as a passionate chef who loves to bring people together through amazing food.

social catering desert scaled

Inspired by Jade’s exciting food creations, we set out to create a website that felt fresh and vibrant. To achieve this, food colours were deliberately adopted for the design. Great care went into the messaging as we wanted to capture the energy and passion Jade brings to her cooking.

To build the site’s organic search traffic, individual pages were added for the wide number of events and food styles the business caters for. Once the website was officially launched, a Google AdWords campaign was developed to target specific types of catering categories including weddings, parties, corporate events, film set catering as well as vegetation, and vegan catering. 

After a month of ad testing, the Adwords campaign was so successful, the advertising budget was doubled.

social tile 7
social tile 4
social tile 8
social tile 6

“So professional to work with, and their knowledge and creativity gave me the confidence to know I was in the right hands. For someone who’s strengths lie in other areas, it was such a relief for me to be able to hand over the job to such competent people, and I’m more than happy with the result. I can’t recommend them highly enough.”

Jade Berger
Social Catering Co
social website scaled

After launch of the new website, it was recognised as the WordPress Elementor website of the month.

Along with the development of the new business name, brand, and website, Neon Collective created uniform designs, vehicle signage, and all print collateral for the new venture.

Achievements since launch


Website design award


New enquires for catering since launch


Increase in conversions month on month

Download our pricing guide

Enter your email below to get a download of our 2020 Price Guide

Website cost calculator