Providing a winning recipe for Melbourne’s tastiest catering business
Social Catering Co is a relatively new name on the Melbourne food scene, but head chef Jade Burger brings more than 20 years experience to the business of creating great event experiences.
Jade teamed up with Neon Collective to launch her new catering brand and continue to build her profile as a passionate chef who loves to bring people together through amazing food.
Inspired by Jade’s exciting food creations, we set out to create website that felt fresh an vibrant. To achieve this, food colours were deliberately adopted for the design. Great care went into the messaging as we wanted to capture the energy and passion Jade brings to her cooking.
To build the site’s organic search traffic, individual pages were added for the wide number of events and food styles the business caters for. Once the website was officially launched, a Google AdWords campaign was developed to target specific types of catering categories including weddings, parties, corporate events, film set catering, along with vegetation and vegan catering. After a month of ad testing, the Adwords campaign was so successful, the advertising budget was doubled.
The website was recently named recognised as the WordPress Elementor website of the month.
Along with the development of the new business name, brand and website, Neon Collective created the uniform designs, vehicle signage and all print collateral for the new venture.
Achievements since launch
Website design award
New enquires for catering since launch